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paper prototyping:

by on May 4, 2011

Audience à

–       potential social activists (or activist groups) who are looking for ways to utilize implement social media groups

–       anyone trying to know more about uncut

–       researchers trying to understand more about the impact of social media

–       people interested in social media

Why à

–       These groups will be interested in social media, grassroots activism, or the Uncut movement, itself. It could also incorporate any combination of these interests.

 

Actions we want our audience accomplish à

–       Learn about uncut and how they are successfully used Facebook to spread their message

–       gain tools to better utilize social media

–       understand how small ideas can transform into real action J

–       contribute // share // inform

What we found à

We had other group members look at our website and try to navigate through our paper prototype, and we found (happily) that they were able to easily complete simple tasks that we asked them to do. Such examples of our tasks were:

–       “If you wanted to find out more information about UNCUT where would you go?”

–       “If you wanted to find out more information about where UNCUT got started, where would you go?”

–       “If you wanted to find out more information about how UNCUT evolved where would you go?”

–       “If you wanted to find out more information about how to use social media to help your cause, where would you go?”

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From → idea 2 action

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